What aspect of DITA 2.0 is most appealing to you?

I have a slew of DITA 2.0 conference presentations that I am working on.
Can you pick one aspect/feature/something about DITA 2.0 that is most appealing to you?
Thanks.

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Best, Kris Kristen James Eberlein Chair, OASIS DITA Technical Committee OASIS Distinguished Contributor Principal consultant, Eberlein Consulting LLC www.eberleinconsulting.com +1 919 622-1501; kriseberlein (skype)